Methodology

Teachers

Course director: Mattias Ekman (ekman@jmk.su.se), 08162682

Teachers: Jessica Gustafsson (gustafsson@jmk.su.se), Sven Ross (ross@jmk.su.se)

Course description

This course addresses a spectrum of interpretative and explicatory humanistic and social studies methodologies used within contemporary media and communication studies. Specific methods introduced during the course include semiotics, discourse analysis, interviewing and field observation. Their relevance for studies of media structures as well as for production, content, and reception studies is considered. Methods are compared, focusing on their relevance and value for addressing specific research questions. A selection of methods will be applied during specific small-scale studies, directed toward analysis of various media in relation to contexts of production, interpretation and use. The course is designed to lay the foundation for the independent methods projects students will carry out in the subsequent course.

Learning outcomes

Having completed the course the student has demonstrated a deeper understanding of the central methodological questions within media research, and a deeper understanding and increased abilities in different types of research methods which are used within media and communication studies, as well as the improved capacity to relate to them critically. 

Teaching methods and examination

Key concepts and approaches will be introduced in a series of lectures, followed by reading assignments and seminar discussions. Active participation in seminars and writing of 3 working papers on questions related to the literature. Further instructions will be distributed during the course. A necessary, but not sufficient, prerequisite for passing with distinction is to keep deadlines for papers. The course ends with a short final paper on relevant key issues.
 
Some basic knowledge of philosophy of science is recommended (positivism, Popper, Kuhn, hermeneutics). 


Assignment for Literature seminars
Please form smaller groups of  2-3 people in each. Each group is required to submit three questions and three comments for each of our literature seminar meetings, relating to the overall assigned readings for that particular class. The questions and comments must be computer generated, typed double-spaced in English. 
Make two copies; bring both to class; hand in one copy with your names on it. From time to time, you will be called on to discuss your comments and to read your questions, for purposes of widening the discussion.

Assignment for working seminars
Please form smaller groups of about 3 people in each. Each group will write three method papers, to be presented at the working seminars.  At the seminars all the the groups will be assigned to comment on each other. Further instructions regarding the working assignment will be presented at the course introduction. 

Assignment for home examination
The final essay is written individually. Further instructions will be handed out during the course.

Grading criteria

Obligatory:
-   Active participation and presentation in groups (see course schedule for requirements).

-   Final essay paper. 5-6 pages.

A
Excellent in all respects. The student demonstrates comprehensive and solid understanding of course material, and presents thoughtful interpretations, well-focused and original insights and choice of case/examples, and well-reasoned commentary and analysis. Writing demonstrates impressive understanding and intellectual engagement with the readings, discussions, themes and ideas. Includes skillful and precise use of source materials, illuminating examples and illustrations, and fluent expression, which is well organized and grammatically polished. 

B
Very Good. The student demonstrates a thorough and accurate understanding of course material, presents a reasonable degree of insight and broad levels of analysis. The writing reflects competence and provides analysis rather than simple description, but stays at a general or predictable level of understanding. Arguments are solid but not thoroughly original. Source materials, examples, illustrations are used appropriately and articulation/writing is clear. 

C
Good. The student demonstrates an accurate and reasonable degree of understanding of the readings, themes and ideas in the course. However the choice or use of examples or cases chosen for illumination may have flaws. The writing is competent and arguments solid, but may be somewhat lacking in precision or vague, or they reflect a lack of intellectual engagement with the material and the examples. Source materials or formalia use may have mistakes.

D
Satisfactory. The student demonstrates an adequate understanding of readings, themes and ideas in the course. Shows acquaintance with reading and ideas, but it is fragmented and lacking in intellectual engagement. Written work should be clear, but some arguments may be choppy may be difficult to follow, examples could be vague or irrelevant, and ideas are imprecise. Source materials may be used inadequately or inappropriately, and arguments could use more concrete examples and illustrations. 

E
Poor. The student demonstrates a serious lack or error in understanding, and fails to express acquaintance with readings, themes, and ideas, in short, the most rudimentary aspects of the course. Written work is choppy, fractured and unclear and veers toward underdeveloped ideas, off-topic sources or examples, personal anecdotes, or creative writing. Arguments follow little logical development, or work presents little discernable argument whatsoever. Sources may be used entirely inappropriately or not at all, and formalia is deficient.

Fx
Not all the criteria for E are filled. Incomplete.

F
Unacceptable. Not all criteria for E are filled. Student has not completed all the assignments, or has been absent at more than 2 classes without a make-up. Or plagerism has been found.

Schedule

(September 04, 2013 – November 04, 2013)

Week 36

Wednesday 4 September
13:00 - 14:00, Sal 2

Introduction and course overview (Mattias Ekman)

Category: Övrigt

14:00 - 16:00, Sal 2

Lecture: Key questions in contemporary theories of science (Mattias Ekman)

Sayer Andrew (2000) Realism & Social Science,
pp. 1-104
Harding, Sandra (1996) “Rethinking Standpoint Epistemology: What is ‘Strong Objectivity’?” In Keller & Longino (eds) Feminism and Science. Oxford & New York: Oxford University Press.*
Lau, Raymond (2004) “Critical realism and news production”. Media, Culture & Society, Vol 26(5): 693-711.*

Category: Föreläsning

Week 37

Monday 9 September
13:00 - 15:00, Sal 2

Content analysis (Sven Ross)

Neuendorf, Kimberley (2002) The Content Analysis Guidebook. Thousand Oaks: Sage.
ch 1, 3-6
or
Krippendorff, Klaus (2004) Content Analysis: An Introduction to its Methodology. 2nd ed. Thousand Oaks: Sage
pp 3-4, ch 2, ch 4-7, 14
Rose Gillian (2007) Visual Methodologies (second ed) London: Sage ch. 4

Category: Föreläsning

Week 38

Wednesday 18 September
10:00 - 15:00, Sal 1

Working seminar I (Mattias Ekman)

Group 1 10-12
Group 2 13-15

Category: Seminarium/ genomgång

Friday 20 September
13:00 - 15:00, Sal 2

Semiotics and the analysis of visual language (Mattias Ekman)

Bignell Jonathan (2002) Media Semiotics
ch. 1-5 (extensive reading: 6-7)
Rose Gillian (2007) Visual Methodologies (second ed) London: Sage ch. 5

Category: Föreläsning

Week 39

Monday 23 September
13:00 - 15:00, Sal 2

Discourse: Theories and Concepts (Mattias Ekman)

Fairclough, Norman (2010) Critical Discourse Analysis. Harlow, Essex: Longman. ch. 8
Rose Gillian (2007) Visual Methodologies (second ed) London: Sage ch. 7 & 8
Van Dijk, Teun A (1991) ”The interdisciplinary study of news as discourse” In: Bruhn Jensen & Jankowski (eds) A Handbook of Qualitative Methodology for Mass Communication Research. New York: Routledge *

Category: Föreläsning

Thursday 26 September
13:00 - 15:00, Sal 2

Critical Discourse Analysis (CDA) (Mattias Ekman)

Fairclough, Norman (2010) Critical Discourse Analysis. Harlow, Essex: Longman
ch. General Introduction, 2, 3, 6, 18

Category: Föreläsning

Week 40

Wednesday 2 October
13:00 - 15:00, Bangsalen

Online methods (Mattias Ekman)

Lecture
Papacharissi, Zizi (2009) “The virtual geographies of social networks: a comparative analysis of Facebook, Linkedin and ASmallWorld” New Media & Society Vol11(1&2) pp- 199-220

Tudor, Matilda (2012) "Cyberqueer Techno-practices. Digital Space-Making and Networking among Swedish gay men. Unpublished Master Thesis, JMK

Category: Föreläsning

Week 41

Monday 7 October
13:00 - 16:00, Sal 2

Literature seminar 1 whole class (Mattias Ekman)

13-15

Berglez Peter, (2006), The Materiality of Media Discourse – On Capitalism and Journalistic Modes of Writing, Örebro: Örebro Studies in Media and Communication ch. 4 *
Tuchman, Gaye (1991) ”Qualitative methods in the study of news” In: Bruhn Jensen & Jankowski (eds) A Handbook of Qualitative Methodology for Mass Communication Research. New York: Routledge *

Category: Seminarium/ genomgång

Week 42

Monday 14 October
09:00 - 12:00, Sal 2

Working seminar II group 2 (Mattias Ekman)

10-12

Category: Seminarium/ genomgång

13:00 - 16:00, Sal 2

Working seminar II group 1 (Mattias Ekman)

13-15

Category: Seminarium/ genomgång

Wednesday 16 October
09:00 - 11:00, Sal 2

Studying Media Use - Reception analysis (Jessica Gustafsson)

Schrøder, Kim, Kirsten Drotner, Steve Kline & Catherine Murray (2003). Researching Audiences. London: Arnold. section 1 & 3
Rose Gillian (2007) Visual Methodologies (second ed) London: Sage ch. 9

Category: Föreläsning

Thursday 17 October
11:00 - 13:00, Sal 2

Studying media use- Surveys (Sven Ross)

chrøder, Kim, Kirsten Drotner, Steve Kline & Catherine Murray (2003). Researching Audiences. London: Arnold section. 4-5 (extensive reading sec. 6)

Category: Föreläsning

Friday 18 October
11:00 - 13:00, Sal 3

Studying Media Use - Ethnography (Jessica Gustafsson)

Schrøder, Kim, Kirsten Drotner, Steve Kline & Catherine Murray (2003). Researching Audiences. London: Arnold section. 2 & 7
Rose Gillian (2007) Visual Methodologies (second ed) London: Sage ch. 10 & 11

Category: Föreläsning

Week 43

Tuesday 22 October
13:00 - 16:00, Sal 2

Literature seminar II (whole class) (Jessica Gustafsson, Mattias Ekman)

13.30-15.30
Discussion on Gustafsson Jessica (2012) Voicing the Slum: Youth, Community Media and Social Change in Nairobi. Stockholm: JMK ch. 1, 4, 6 & 7
(ch 2, 3, 5, 8 & 9 as extensive reading)

Category: Seminarium/ genomgång

Week 44

Monday 28 October
09:00 - 12:00, Sal 2

Working seminar III group 1 (Jessica Gustafsson, Mattias Ekman)

10-12

Category: Seminarium/ genomgång

13:00 - 16:00, Sal 2

Working seminar III group 2 (Jessica Gustafsson, Mattias Ekman)

13-15

Category: Seminarium/ genomgång

Week 45

Monday 4 November
14:00

Deadline: examination

Bring exam to course evaluation or hand it in to course administrator’s post box

Category: Inlämning

14:00 - 15:00, Sal 2

Course evaluation (Mattias Ekman)

Category: Övrigt

Subscribe to events via iCalendar

webcal://inside.jmk.su.se/information_boards/228/course_pm.ics

Literature

Berglez Peter, (2006), The Materiality of Media Discourse - On Capitalism and Journalistic Modes of Writing, Örebro: Örebro Studies in Media and Communication ch. 4 *

 
Bignell, Jonathan (2002), Media Semiotics. An Introduction, Manchester/New York: Manchester                      University Press.

Fairclough, Norman (2010) Critical Discourse Analysis. Harlow, Essex: Longman

Gustafsson Jessica (2012)  Voicing the Slum: Youth, Community Media and Social Change in Nairobi. Stockholm: JMK

Harding, Sandra (1996)  “Rethinking Standpoint Epistemology: What is ‘Strong Objectivity’?”  In Keller & Longino (eds) Feminism and Science. Oxford & New York: Oxford University Press.*

Lau, Raymond (2004) “Critical realism and news production”. Media, Culture & Society, Vol 26(5): 693-711.*

Neuendorf, Kimberley (2002)  The Content Analysis Guidebook. Thousand Oaks: Sage.
 or
Krippendorff, Klaus (2004) Content Analysis: An Introduction to its Methodology. 2nd ed. Thousand Oaks: Sage.

Papacharissi, Zizi (2009) "The virtual geographies of social networks: a comparative analysis of Facebook, Linkedin and ASmallWorld" New Media & Society Vol11(1&2) pp- 199-220

Rose Gillian (2007) Visual Methodologies (second ed) London: Sage

Sayer, Andrew (2000) Realism and Social Science. London: Sage.

Schrøder, Kim, Kirsten Drotner, Steve Kline & Catherine Murray (2003).  Researching Audiences. London: Arnold 

Tuchman, Gaye (1991) ”Qualitative methods in the study of news” In: Bruhn Jensen & Jankowski (eds) A Handbook of Qualitative Methodology for Mass Communication Research. New York: Routledge *

Tudor, Matilda (2012) "Cyberqueer Techno-practices. Digital Space-Making and Networking among Swedish gay men. Unpublished Master Thesis, JMK.

Van Dijk, Teun A (1991) ”The interdisciplinary study of news as discourse” In: Bruhn Jensen & Jankowski (eds) A Handbook of Qualitative Methodology for Mass Communication Research. New York: Routledge *


Texts with * mark will be available in a compilation which can be bought at JMK, kompendieförsäljningen, floor 4, mon-fri 12.30-13.